Bad pricing is a massive destroyer of a company’s value.  Fortunately, if everyone in the company follows 10 simple rules, you can fix the problem.  These rules bridge the gap between the marketing, sales and pricing functions and invoke the critical link with senior managers to assure growing profits and revenues for your company.

Attendees for this seminar are typically non-pricing professionals, marketing managers, sales managers, and new pricing professionals.  Attendees in this highly interactive seminar will have a chance to discuss their individual pricing problems and learn how to make more effective and profitable pricing decisions at both the strategic and tactical level.

The program will cover:

• What pricing with confidence means and how to attain it
• How finance, sales, marketing and the pricing department can work together to make better pricing decisions.
• What costs are relevant to pricing and which are not
• How to negotiate with customers based on your goals
• How to gain more power and confidence in negotiations with customers
• Learn how to quantify your customers’ financial value and use it to improve your pricing power
• How to transform your organization from cost-based pricing to a more profitable, dynamic value-based pricing. 

Based on the book Pricing with Confidence: 10 Ways to Stop Leaving Money on Table, this seminar offers the chance for attendees to learn and discuss how to best apply the easy-to-understand 10 Rules of Engagement to achieve their company goals. Each rule offers steps managers can take to grow both profits and revenue in increasingly competitive and price-oriented markets.  Many action items can be implemented immediately!  

The attendees of the session will obtain these benefits for their teams:

• Collaboration and support for each of the sales and marketing peers
• Better pricing decision making at all levels of the organization
• Improved value propositions and more confident price negotiation skills
• Margin improvement through better management of discounts
• An action plan for sustainable pricing improvement

This session can be run as a one- or two-day seminar.  The two-day seminar includes breakout sessions where attendees learn to apply the principles of Pricing with Confidence  to real-time situations under the guidance of a leading pricing professional.  Results are actionable immediately.