Reed Holden
 As a world-class pricing expert, Dr. Holden focuses his considerable expertise in building valuable customers with business-to-business firms, including Fortune 500 companies, financial and information services, technology and outsourcing, and medical device and distribution companies. Holden advises companies on the differences in the go-to-market strategies that drive price leadership and profitable growth. As a change agent, he works with major corporations throughout the world to manage with an outside-in view of the customer. He is an enthusiastic and persuasive advocate of the Value DisciplineSM process and the need for companies to adapt their organization in highly-competitive markets.
Dr. Holden co-wrote The Strategy and Tactics of Pricing 2nd and 3rd editions, as well as “Profitable Pricing: Guidelines for Management” (in Global Management) during his tenure as CEO of Strategic Pricing Group. Importantly, while there he grew their management consulting firm 85% per year. Other works have appeared in Marketing Management, The Journal of Managerial Issues, The Journal of Professional Pricing Journal, SAMA’s Velocity, AMA’s Marketing Power Best Practices, and Capco’s Journal of Transformation Pricing Edition.
Dr. Holden has been speaking professionally for 20 years and is a regular keynote speaker for programs with Professional Pricing Society (PPS) and PriceX. In addition, he speaks at The Conference Board, SAP Sapphire, CIO Decisions, the Strategic Account Management Association (SAMA), and frequently at executive events for management teams. He is regularly engaged to facilitate workshops and advises sales and senior executives in Fortune 500 companies.
Dr. Holden is an Adjunct Associate Professor at Columbia University, where he teaches value-based strategies for their Executive Education program. He is a guest lecturer at Boston University, Boston College, University of Chicago Graduate School of Business, The Management Center of Europe, and The Singapore Institute of Management.
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Mark Burton
 Mark Burton is an engagement executive for Holden Advisors clients and is responsible for client deliverables and for the firm's consulting operation. He leads the development of the firm's project methodologies and analytical processes. Burton is the driving force in the firm's efforts in developing offering and pricing strategies for services and hi-tech organizations. In this capacity, he has developed offering and pricing solutions for firms in industries such as IT outsourcing, semiconductor, financial and business services, and enterprise software and maintenance.
Burton has 16 years of experience in sales and consulting in the areas of strategic marketing and pricing. Prior to co-founding and joining Holden Advisors, he was a director at Strategic Pricing Group, where he developed a number of ground-breaking solutions to clients' pricing problems.
Burton writes frequently on the challenges that companies face when implementing customer value-centered strategies. Most recently he published a pricing innovations article "Rocket Plan" in the October 2007 edition of Marketing Management. Mark's paper "Trends in Pricing Outsourced Services" has been published in the June 2006 SSPA News and the August 2006 edition of ASFM International's Sbusiness magazine. He authored a white paper on the firm's proprietary Case ROITM methodology for uncovering and positioning value with customers.
Over the years, Burton has conducted client workshops and spoken at many Fortune 2000 company events and at several conferences on business-to-business marketing, including:
- The Professional Pricing Society
- IIR’s Pricex
- SAP Business Forums
- Capco Roundtable for Financial Executives
- Association of Proposal Management Professionals
- Better Management
- AIPMM Annual Conference
Blogs: Reed Holden Blog .. | Mark Burton Blog...
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