Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Face facts: Customers have never met a price they liked.  And they will use every trick in the book to get you to lower your prices and give up profits.  The typical business response is to discount, discount, discount – resulting in less revenue and lower profits. 

In  Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution – one that actually builds  revenues and profits without lowering prices.. The key? Linking prices charged with the value delivered.   The real trick is to bring people from marketing, product development, sales and senior management into the process of discovering and defending the value you create for customers.

Holden and Burton show you how you can  get everyone in your firm to feel 100% confident in your pricing– no matter what customers are saying or how fierce the  competition.  By following the 10 simple rules outlined in  Pricing with Confidence, you will be able to hold steady or even raise prices  while your customers experience increased value for every  dollar they spend. The result?  Increased  revenues and profits.

Pricing with Confidence is a roadmap for senior leadership in sales, marketing, finance and  pricing to work together to outperform competition. Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-player like customers and protect the value a company works so hard to create.

PodCast Series Maximizing Marketing's Influence : The New Marketing Rules Reed Holden discusses the current state of pricing services and how services marketing can build sales and pricing effectiveness. Listen to podcast.

Pricing Competency As markets mature and customers empower procurement officers during the sales cycle, the need for improving pricing competency is vital. Holden Advisors offers a program with training and across- the-board skills development with cost effective web-based tools, templates, and actionable messaging to effect change in a flexible learning environment. Our audiences range from pricing and sales people to product managers and executives. To get started, take our Pricing Quiz. More... Learn more about Pricing Competency. More... Listen to a sample podcast. More...